Non-profit organizations often live off fundraising events. However, fundraising events can only be successful if important steps are followed. Here’s an 8-step roadmap:
The organization must first decide what the purpose of the intended event is: Just fundraising or something broader (such as outreach or cause marketing)? The purpose affects the nature of the event.
2. Financial Goals:
The amount of funds an organization hopes to raise determine the kind and nature of event. Realistic goal setting is paramount in the success of an event. Your professional event planning company should assist you in this important step.
No event—corporate or non-profit—can ever succeed without proper structure. The event planning company can only be held accountable if the organization has put in place proper lines of authority for every aspect of the event. Ambiguity breeds chaos.
4. Target Audience:
Define your ideal audience. Targeting the right audience is the only sure way to success.
5. Event Logistics:
Don’t leave your event logistics to volunteers. Too much rides on your success. Trust it to professionals—whom you can held accountable. But remain vigilant.
6. Event Marketing:
Events’ success depends to a large degree on how a fundraiser is marketed to the target audience. There is considerable competition for any event—and for any cause. You are vying for a limited resource—funding. You need to convince your target audience that your organization and event are worthy of their time and money. Ask for a detailed and professionally-done marketing plan from your event planning company.
7. Role of Volunteers:
Non-profits are often blessed with having many dedicated volunteers—regardless of the cause. Volunteers can be invaluable resources if they are provided with adequate guidance and leadership. To avoid confusion and properly use this valuable resource, put your event planning company in charge of how and where to use the volunteer staff. running smoothly.
It’s critical that a post-event meeting is held with all the stakeholders to evaluate successes—and shortcomings, if any. Your event planning partner should provide you with a detailed final report outlining how everything unfolder and funds raised (against the goal) and lessons learned. Your future successes depend on learning from the past.